How to treat foreign furniture brands into the Chinese market?

Professional analysis, first of all, many Furniture industry people must go abroad to study foreign excellent furniture design and ideas when the foreign furniture exhibition is held. Now these foreign furniture brands will open stores to China, so that domestic furniture industry people can feel the excellent design concepts of foreign countries without going abroad. Secondly, the professional industry spirit of these excellent foreign foreign brands is our domestic furniture brand. What can't be achieved is to teach domestic furniture companies how to actually make furniture, which will be an inspiration for those furniture companies that are mainly based on interests; in addition, forcing domestic furniture brands to catch up, it used to be only a few in China. Since I think that it is a big-name furniture brand, I have a real opponent, so this part of the company will try to learn the advantages of others, plus its own grasp of the domestic furniture market, maybe a good opportunity; Fourth, it may promote a revolution in the domestic furniture industry. A foreign brand will not only set up a large-scale production plant in China, but also build three or four new factories in China in the next four to six years, and may bring third-party services. Business. If the third-party service providers brought in successfully integrate into the domestic market, it will have a huge impact on the existing furniture circulation field in China.

The entry of foreign brands is conducive to the improvement of the entire furniture industry. The author visited the famous Ashley furniture brand in the third exhibition hall of Dongguan Famous Furniture Exhibition. His senior marketing manager told reporters that Ashley has entered China for some time and is in Kunshan has a large-scale production plant. It has a certain understanding of the domestic market, and it has a relatively complete production and distribution system. This time, after careful consideration, it officially entered the domestic furniture sales market. Before entering the country, there has been a relatively detailed survey of the domestic furniture industry, followed by Ashlex. Products sold abroad will be re-engineered in China, or products that are fully compliant with Chinese consumers' habits for the domestic market, but are still operating in a market model that recruits domestic agents.

The author also interviewed a number of furniture market leaders on this issue. Mr. Tang, the director of Nanjing Baoshilong Furniture, told the author that it is close to the foreign brands, but it has a conservative attitude towards the high-profile entry of foreign brands into the domestic market. Mr. Tang said that there is competition among various sub-brands, but each brand has its own unique market concept. Compared with domestic brands, foreign brands are definitely not as knowledgeable as domestic brands. The key is how to seek a differentiated Competition, I believe that foreign brands will not be more smooth in the domestic market than domestic brands.

The author also learned that many international furniture brands have entered the famous exhibitions, indicating that the Dongguan furniture industry has a certain international influence, which has a great relationship with the promotion of famous furniture abroad. However, the furniture industry is different from the automobile and electronics industries. The brand of furniture products is uniquely personalized. It is impossible to have a model or standard in China. Even if it is an international brand, it is difficult to have a brand advantage when it first arrives in the Chinese market. Therefore, the development of these â€œforeign brandsâ€ in China has a long process. Although it enters the market and inevitably competes with domestic brands, many furniture brands in Dongguan are both domestic and foreign. They have both stable and export channels, as well as domestic chain dealers. The impact of the brand will not be obvious. As the above-mentioned furniture industry experts said, the entry of foreign brands is not necessarily a bad thing, there will be competition for competition, and excellent products are always loved by consumers. The entry of good and mature products will certainly enhance domestic The overall level of the entire furniture industry, in this case, why not?