How should the value of flooring sales be shaped?

From the standpoint of solid wood floors, it is divided into: pure solid wood floors, three-layer solid wood floors, and multi-layer solid wood floors; due to the characteristics of the products of the floors themselves, in terms of value shaping, the value of the products and the brands themselves must be emphasized. The sense is the woody feel of the product and its close contact with nature.

1, high-end brand

The brand positioning of solid wood flooring is used to shape the value of the product. If the floor brand sold by the salesperson is a high-end brand, then the value of the product can be shaped from the height of the brand because the value of the brand of solid wood flooring is more easily consumed. Accepted. Relatively high prices and relatively well-known brands are very helpful for enhancing consumer awareness of high-end brands.

2, high-end taste

Natural beauty and industrial beauty have certain differences. Like natural feelings and natural textures are the main reasons why many consumers choose solid wood flooring. For solid wood floors, shaping value from the perspective of taste helps to consolidate consumer purchases. Determined to help increase consumers' satisfaction with taste, shaping the value of the product from the perspective of taste is of great help to consumers of solid wood flooring.

3, fashion trends

The trend is a concentrated reflection of social comprehensive information in a certain period of time. At the same time, it is also a vane of consumer fashion trends. Identifying and understanding of popular trends will help consumers choose products suitable for popular markets and help consumers choose to buy. Solid wood flooring products.

4, value-added services

The service of solid wood floors has surpassed that of laminate flooring because the care and maintenance of laminate flooring is relatively simple. Do not need more attention and maintenance, and solid wood flooring is different, solid wood flooring requires careful maintenance in the late, can guarantee the good performance of the floor, therefore, as solid wood flooring, in the traditional service, through the value-added services Creating value also has a great deal of help.

to sum up:

Whether it is a laminate floor or a solid wood floor, only the value of the product has been adequately shaped. It is of great help to the promotion and sales in the later period. Value and price are closely linked brothers. Only the shaping value is in place. The price is also It is no longer a problem. Avoiding the negotiation of the floor price itself in the process of selling the product, resulting in the result that the value is not well shaped and affects the consumers' judgment on the product.