With the gradual increase of temperature, the electric fan market of China Science and Technology Hardware City, which has been retiring for nearly half a year, has begun to fully start up, and it is gratifying that sales are generally satisfactory.
“Although the weather is still hot and cold, it does not affect the sales of electric fans. This is not true. Downstream dealers who have purchased large quantities from neighboring counties (cities) have already made a series of calls. They are requested online or on the phone. The goods are also like day one day.†Huang Ping, the person in charge of the United States electrical appliance store located in the Sixth District of Jincheng Market, beamed. “As early as during the Spring Festival, the store actively organized a number of adequate electric fans, originally planned for the peak season Can be sold for some time, unexpectedly, the market trend is good, the purchase of a large number of fans sold a very good performance in just a month, there are several Qiao sales models have been basically snapped up by downstream buyers, several new US sales It's also quite optimistic. Looking at the current situation, we have to make advance purchases to Midea’s companies in order to prevent the supply of electric fans in short supply in the peak season.†Others are located in hardware wholesalers of several household appliances such as Hardware Middle Road, South Road, North Road and Hardware Street. This is also the case with sales.
The hardware city fan market started to sell products with good sales and good sales. The merchants naturally enjoyed it, but while they were happy, the merchants still couldn't conceal their helplessness and sadness. Chen introduced the hardware middle road, although the fan sales are good, but the profits are very low, a floor fan wholesale price sometimes only make one dollar, retail price can earn ten yuan is already very good, other small desk fans, wall fan more Needless to say. To this end, businesses have sighed, hardware and tools procurement, manufacturers will in advance a part of the bottom, and most fans are cash delivery, investment is not small, the income is not necessarily great, the sales situation is really like a chicken, food Tasteless, abandoned pity.
Why does the electric fan market have this kind of contradiction of "good sales" but "low profits"? The author analyzes the reasons may have many aspects.
The first is that the electric fan technology is relatively simple and the technological content is not very high. However, the market demand is extremely high. Especially since the country's large-scale high-temperature and dry weather since last year, the sales of electric fans have suddenly increased by several times. . Therefore, the production and marketing companies think that they are profitable and they are developing like new breeds, which has resulted in a strong production and sales stream. In order to occupy more market share, the merchants will inevitably use the “killer†to cut prices. The result of blindly following the competition and price reduction is naturally the gradual reduction of profits.
Second, sales are still relying on a narrow range of neighboring provinces and cities. The general situation has not been fully opened, and the country’s large rural market, which has a population of more than 800 million, has not yet been truly entered. According to relevant data, the current situation of the electric fan market in China is probably that the average number of households in cities and towns is almost 100%, and it is in the “mature and saturation period†of the market. Future market vacancies can only work harder in updating and replacing rural areas. The average number of possessions is less than 80 units, especially in some remote and backward provinces and cities. It is in a period of “growth and introduction.†Therefore, in the rural market, which accounts for more than 60% of the population, the overall condition of fans is still relatively strong. period. Although some products have already been introduced in backward areas, due to factors such as traffic conditions, consignment costs, and economic conditions, profits are still more difficult to manifest in the short term.
Third, the quality of old products is more secure and the price of new products is generally lower. At present, there are several types of electric fans in the market, such as floor-standing, desktop, wall-mounted and ceiling fans. The degree of luxury can be divided into remote control type and common type. Although the old brand or famous brand products have a good market, but the profits are relatively low, such as the United States, Seagulls, Wind, Emmett, etc., while the new products are more advantageous because of their low prices, so in the ordinary wage earners and migrant workers and Wholesale buyers are very optimistic about their sales, and their profits are relatively lucrative. This forms a good product that cannot be sold at a price, and generally even cheap products are popular consumer misunderstandings.
New consumer attitudes can win the market. Good marketing strategies can also achieve better benefits. Under such a favorable sales situation, businesses are advised to actively adopt some self-rescue actions, such as joint ventures with famous manufacturers, Become its general agent in Jinhua and even in Zhejiang province; take the relatively backward rural market as the guide, develop and start the electric fan demand in the rural market as soon as possible; choose to operate good products with good marketability to lead consumers into new consumption areas. For example, high-paying people recommend using high-quality brand-name products, such as Emmett's full-remote control electric fans, Midea's automatic electric fans, etc. Although its price is obviously higher than other general products, its perfect shape, convenient functions and fashionable style are still Can meet the modern people's consumer attitudes, while the general consumer groups recommend the use of diamonds, chrysanthemums, hemisphere, Wanbao, voyage and other common brands, because of their quality assurance and relatively low prices, is suitable for the majority of the group's consumption; the same time the business itself must Improve the quality of marketing, focus on consumer interests, standardize the operation of the electric fan market, rationally adjust the product structure, guide the market towards orderly competition, and try to change the embarrassing situation of “low profits, low profits, and good salesâ€.
“Although the weather is still hot and cold, it does not affect the sales of electric fans. This is not true. Downstream dealers who have purchased large quantities from neighboring counties (cities) have already made a series of calls. They are requested online or on the phone. The goods are also like day one day.†Huang Ping, the person in charge of the United States electrical appliance store located in the Sixth District of Jincheng Market, beamed. “As early as during the Spring Festival, the store actively organized a number of adequate electric fans, originally planned for the peak season Can be sold for some time, unexpectedly, the market trend is good, the purchase of a large number of fans sold a very good performance in just a month, there are several Qiao sales models have been basically snapped up by downstream buyers, several new US sales It's also quite optimistic. Looking at the current situation, we have to make advance purchases to Midea’s companies in order to prevent the supply of electric fans in short supply in the peak season.†Others are located in hardware wholesalers of several household appliances such as Hardware Middle Road, South Road, North Road and Hardware Street. This is also the case with sales.
The hardware city fan market started to sell products with good sales and good sales. The merchants naturally enjoyed it, but while they were happy, the merchants still couldn't conceal their helplessness and sadness. Chen introduced the hardware middle road, although the fan sales are good, but the profits are very low, a floor fan wholesale price sometimes only make one dollar, retail price can earn ten yuan is already very good, other small desk fans, wall fan more Needless to say. To this end, businesses have sighed, hardware and tools procurement, manufacturers will in advance a part of the bottom, and most fans are cash delivery, investment is not small, the income is not necessarily great, the sales situation is really like a chicken, food Tasteless, abandoned pity.
Why does the electric fan market have this kind of contradiction of "good sales" but "low profits"? The author analyzes the reasons may have many aspects.
The first is that the electric fan technology is relatively simple and the technological content is not very high. However, the market demand is extremely high. Especially since the country's large-scale high-temperature and dry weather since last year, the sales of electric fans have suddenly increased by several times. . Therefore, the production and marketing companies think that they are profitable and they are developing like new breeds, which has resulted in a strong production and sales stream. In order to occupy more market share, the merchants will inevitably use the “killer†to cut prices. The result of blindly following the competition and price reduction is naturally the gradual reduction of profits.
Second, sales are still relying on a narrow range of neighboring provinces and cities. The general situation has not been fully opened, and the country’s large rural market, which has a population of more than 800 million, has not yet been truly entered. According to relevant data, the current situation of the electric fan market in China is probably that the average number of households in cities and towns is almost 100%, and it is in the “mature and saturation period†of the market. Future market vacancies can only work harder in updating and replacing rural areas. The average number of possessions is less than 80 units, especially in some remote and backward provinces and cities. It is in a period of “growth and introduction.†Therefore, in the rural market, which accounts for more than 60% of the population, the overall condition of fans is still relatively strong. period. Although some products have already been introduced in backward areas, due to factors such as traffic conditions, consignment costs, and economic conditions, profits are still more difficult to manifest in the short term.
Third, the quality of old products is more secure and the price of new products is generally lower. At present, there are several types of electric fans in the market, such as floor-standing, desktop, wall-mounted and ceiling fans. The degree of luxury can be divided into remote control type and common type. Although the old brand or famous brand products have a good market, but the profits are relatively low, such as the United States, Seagulls, Wind, Emmett, etc., while the new products are more advantageous because of their low prices, so in the ordinary wage earners and migrant workers and Wholesale buyers are very optimistic about their sales, and their profits are relatively lucrative. This forms a good product that cannot be sold at a price, and generally even cheap products are popular consumer misunderstandings.
New consumer attitudes can win the market. Good marketing strategies can also achieve better benefits. Under such a favorable sales situation, businesses are advised to actively adopt some self-rescue actions, such as joint ventures with famous manufacturers, Become its general agent in Jinhua and even in Zhejiang province; take the relatively backward rural market as the guide, develop and start the electric fan demand in the rural market as soon as possible; choose to operate good products with good marketability to lead consumers into new consumption areas. For example, high-paying people recommend using high-quality brand-name products, such as Emmett's full-remote control electric fans, Midea's automatic electric fans, etc. Although its price is obviously higher than other general products, its perfect shape, convenient functions and fashionable style are still Can meet the modern people's consumer attitudes, while the general consumer groups recommend the use of diamonds, chrysanthemums, hemisphere, Wanbao, voyage and other common brands, because of their quality assurance and relatively low prices, is suitable for the majority of the group's consumption; the same time the business itself must Improve the quality of marketing, focus on consumer interests, standardize the operation of the electric fan market, rationally adjust the product structure, guide the market towards orderly competition, and try to change the embarrassing situation of “low profits, low profits, and good salesâ€.
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