
China Elevator has gone through three stages of import and technology introduction, joint venture sole proprietorship and national independent brand, and has gradually become the world's largest elevator production, sales and exporting country. As the world's largest elevator consumer market, the huge demand has attracted all the world-famous elevator companies to invest in China. The Chinese elevator market has also provided these most competitive elevator companies with a fair market mechanism, and a well-known brand of foreign elevators. Or choose a domestic well-known elevator company as a partner, or wholly-owned to build a world-class factory, configure top-notch equipment, introduce the latest technology, train first-rate management talents, and shift their production focus and R&D center to China. These well-known foreign elevator companies have thus monopolized more than 70% of the Chinese market for a long period of time. The Chinese elevator industry has also become one of the industries with the most advanced foreign technology introduced.
In recent years, the average annual growth rate of China’s elevator exports has remained at more than 35%, and the elevator industry has gradually become an important domestic industry. The China Elevator Association predicts that China's vertical elevator export market will account for 1/2 of the global market in the next five years. China will remain the world's largest elevator market for a long time to come, with an annual output value exceeding 100 billion yuan. The elevator market can be described as Broad prospects.
Since the 1990s, a large number of private enterprises have begun to intervene in the elevator industry. From the start of joint ventures for foreign-funded enterprises or joint ventures with foreign-funded enterprises, the company continuously learns and digests technologies during the production process, learns from the international technology standards, installation and maintenance systems, and management models brought by foreign-funded enterprises, and the technology and quality of independent brand elevators. The rapid development of management, service, and service has led to the internationalization of domestic private elevator companies gradually occupy a certain market share, and began to break the monopoly position of foreign brands. For example, the Express Elevator Co., Ltd. has maintained a high growth rate of elevator exports in recent years. According to statistics from the customs, from the end of 2012 to June 2014, express elevator exports maintained an annual growth rate of over 50%, respectively exported to Southeast Asia. Many countries in the Middle East, Australia, and the Americas have ranked among the top brands in China for passenger lifts for three consecutive years, and gradually erode the traditional markets of foreign elevator brands.
Accompanied with the improvement of the national self-owned brand technology level, the increase in customers’ awareness of elevator products and the rational consumption of elevator brands by elevator users, the national brands represented by Joyful Elevator in the future will surely be able to occupy half of the domestic market. By then, the pace of China’s revitalization of the national elevator industry will be considered a new stage.
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