With the intervention of various capitals, Chengdu Furniture City and even the home furnishing industry in the west are undergoing an innovation. According to the "2011 Chengdu Home Furnishing Market White Paper" released by Chengdu Market Research Co., Ltd., the emerging home furnishing professional market volume will be three times that of the existing home furnishing stores within the third ring of Chengdu. Shuangliu, represented by Yuanrui International Furniture Store. Relying on the advantages of Chengdu's furniture industry, Xindu has created home CBD core areas including Jiahejiayuan, Aidengbao International Lamps & Lighting Expo Center and Xiangjiang. In Qingbaijiang, Jiafei International Building Material Home Furnishing Market and Dagang Building Material City have been opened and operated successively. Huachuan Yindi Building Material City and Qinglong Building Material Decoration City are ready to go.
Since the building materials market entered the autumn and winter seasons, the Chengdu home furnishing market has been particularly busy. Opening is the most important theme. The home and home international furniture mall in Xindu and the co-located Hall 2 of Xiangjiang Global Furniture CBD opened at the same time; last Sunday, the Dagang Building Materials City in Qingbaijiang opened. The concentrated opening of several emerging home furnishing building materials markets announced that Chengdu's home furnishing market has entered an era of large expansion. Competition will become more intense.
The “2 Hall†of the Xiangjiang Global Home CBD, which opened at the same time, also appeared to be busy due to the holding of dealer meetings and other activities. The opening of "Hall 2" once again demonstrated the skilled market capital operation capability of Xiangjiang Global Home Furnishing CBD with Guangdong capital background.
Such a large scale and so many markets are rising in the suburbs of the city at the same time, and there is no precedent in the country. In the future, what will support the development of these home furnishing markets, and what will be the prospects for the ranking of furniture brands ?
On the 23rd summit of the 13th West China World Expo “Innovation and Development of Environmentally Friendly Building Materials†Summit, Ren Xingzhou, Director of the Market Economy Research Institute of the Development Research Center of the State Council, proposed that the building materials and household appliances industry should seize the opportunity of urbanization Change the development model to make the development of the industry more sustainable. Ren Xingzhou believes that China's urbanization is developing faster and faster, and urbanization is the driving force and support for China's economic growth and the development of the building materials and home furnishing industry.
Another guest who attended the forum, the former chief economist of the National Bureau of Statistics, a spokesperson, and a special researcher in the State Council ’s Counselor ’s Office, believes that the increasing downward pressure on China ’s economy will have a different impact on the economic development of various provinces (cities), "For Sichuan, there are two major advantages. First, there are sufficient human resources and sufficient labor supply. The huge population also means huge consumption capacity; on the other hand, Sichuan ’s economy is still in its infancy and still has huge development. The potential and space also bring more possibilities for the company's future development. "
The accelerated development of urbanization and the huge development potential and space of Sichuan and even the west have undoubtedly brought new historical opportunities to the development of the Chengdu home furnishing materials industry. A manager of the emerging home furnishing market said that the market demand is constantly increasing, the market space is constantly expanding, and the industry's development prospects are naturally widely optimistic. The rise of the emerging home market in the west will eventually become inevitable.
Dagang Building Materials City opened in Qingbaijiang, with an area of ​​500,000 square meters put into operation this time. At the opening ceremony, the China Furniture Building Materials Network e-commerce platform invested by Dagang Group was launched. The goal was to build China's largest home building materials e-commerce platform. According to relevant sources, Dagang Building Materials City is currently one of the largest home building materials procurement bases in China with the most complete functions, the most varieties, and the lowest procurement cost. It is also the largest trade and logistics complex invested by Zhejiang merchants in the west.
A reporter from the Chengdu Business Daily learned from the Zhejiang Chamber of Commerce in Sichuan that in recent years, Zheshang has invested up to 220 billion in Sichuan, paid more than 10 billion in taxes every year, and provided more than 1 million jobs. The total assets of Zheshang in Sichuan have exceeded RMB 1 trillion.
Why does Dagang Group, which has more than 10 years of successful operation experience in the professional market, go west into Chengdu? According to Dong Rucheng, chairman of Dagang Group, under the macro background of the country ’s development of the west, the Zhejiang merchants who dare to be the world ’s first realize that the eastern industrial economy will shift to the west The rapid economic development of the western region has attracted a large influx of Chinese and foreign capital. And Chengdu's regional advantages, policy advantages, hardware advantages, market size, and Asia's largest railway container logistics distribution center under construction provide opportunities for Chinese and foreign funds. Therefore, Dagang Group has transferred its strategic investment to the western region and focused on Chengdu. It is currently building one of the largest building materials trade and logistics bases in Qingbaijiang District, with an investment scale of 5 billion and can directly provide 40,000 jobs.
Jiahe Jiayuan International Home Furnishing Mall, located in Chengdu Furniture Industrial Park, opened after two years of elaborate construction. Nearly 300 home furnishing manufacturers and tens of thousands of consumers witnessed the grand opening. On the day of opening, all kinds of household products in the home and home market sold more than 35 million yuan, achieving a good start.
Among the various capitals entering the Chengdu home furnishing professional market, there are capitals from developed coastal areas such as Guangdong and Zhejiang, as well as local capitals. In addition to the accumulation of funds, what they bring to the home industry has a far-reaching impact on the business philosophy and model. The Chengdu Business Daily reporter noticed that the three large home building materials markets that opened last weekend happened to reflect the capital characteristics of Chengdu's emerging home building materials professional market: Dagang Building Materials City was built by Zhejiang company China Dagang Group and Xiangjiang Global Home CBD No. 2 The pavilion was built by Guangdong-based company Xiangjiang Group, and Jiahejiayuan International Home Furnishing Mall has obvious local capital characteristics. An industry veteran believes that "this signifies that the Chengdu home furnishing market has become richer and more diversified in terms of capital competition."
As a business platform built on the brand furniture direct investment model, Jiahe Jiayuan gathers furniture brands from the frontline of the industry. Among more than 280 merchants, factory outlets have reached more than 70%. Nearly 1000 product series and 100,000 sets of special products for opening enjoy the factory for direct sales, which is 60% -80% lower than the market price. At the same time, the mall and public merchants also organized various activities such as "Holly, non-stop, win Mercedes-Benz, cash and gifts, 100% prize", "one yuan to grab furniture", "world's top model T show" and other colorful activities. Let consumers feel the beauty of home in a relaxed and pleasant shopping environment, and give consumers who come to buy home products a new shopping experience. According to statistics from homes and homes, on the day of opening, more than 30% of the manufacturers with sales of over one million reached more than 35 million yuan on the day of opening, and all merchants in the mall opened 100% of the bills. The reason why Jiahe and Jiayuan can achieve such impressive performances is precisely the powerful performance of the Sichuan brand and local capital.
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