Zhongyu Sanitary Ware is the first sanitary ware company listed in China, and is also a company with strong sense of responsibility in the industry. In Nan'an, Mr. Cai Jianshe, the founder of Zhongyu, has always been honored as the industry's eldest brother. The sanitary ware industry is a low-profile industry, and there are few domestic sanitary ware brands that have entered the public's field of vision. Consumers often feel chaotic when purchasing sanitary products. Bathroom brands are not familiar, and the quality of products does not know how to identify them. Mr. Cai Jilin, President of Zhongyu Sanitary Ware Co., Ltd. and Mr. Xie Xin, Secretary General of the Sanitary Committee of the Furniture and Decoration Association of the National Federation of Industry and Commerce, and the media reporters discussed the road of brand promotion in the sanitary industry.
Cai Jilin: Our industry has a huge market capacity, but the degree of attention is low, basically only when the decoration is going to understand. The sound of the bathroom industry itself is relatively small, and it is very different from the brand of home appliances. Consumers have always learned more about TOTO, Kohler and other international brands, and have less understanding of our national brands. National brands need to take on such responsibilities, promote their own brands, and let more people know our own brands.
A few days ago, Zhongyu made an activity to invite Jiangxi consumers to the factory to see the scale and processing of the domestic brands, and let them go to the workshop to experience the production process. Let them know that our company is not just a simple processing plant. We need to promote corporate publicity and brand influence through different ways and channels.
As far as equipment is concerned, the equipment we use is very advanced, and foreign companies are not necessarily more advanced than us. In terms of quality and technology, domestic sanitary ware brands have been greatly improved, and some have already surpassed foreign countries. The biggest gap with foreign brands is the brand heritage and precipitation.
Xie Xin: Many media reporters visited the sanitary ware enterprises for the first time. After they saw it, they felt very shocked. They did not think that the factory scale and modernization level of Fujian sanitary ware enterprises can reach such a level, but in the market, the people are on the sanitary ware enterprises. Market brand recognition is chaotic. I don’t know where I am, why I don’t know. Many companies in China have worked hard for decades, but they are not known to the public. First, the corporate brand itself should be promoted and promoted; second, our media also has the responsibility of propaganda.
Cai Jilin: In the process of enterprise development, we will also cooperate with propaganda and reporting. In the process of development, each enterprise will inevitably encounter some problems and need certain tolerance. For example, the emperor toilet incident, I hope not to be a matter of all evil, killing this company with a stick.
In our industry, many industry standard consumers do not know, and they do not know whether the company is complying. For example, for the environmental protection requirements of the sanitary industry, the standards set in Germany are very strict, and companies also consciously abide by them. The faucet is made of brass and the national standard allows a small amount of lead. China's standard is no more than 1.8% lead; in Europe it is no more than 0.8%, and in the US it is 0.25%. The products sold in the Chinese market, including imported brands, are in accordance with Chinese standards. Small companies may exceed lead due to testing equipment and cost issues. Zhongyu has been exporting since 1989. It is strictly in accordance with European standards, and some products have reached American standards. Our lead-free copper also has its own patents. The number of consumers with lead is invisible, and there is no such awareness. This requires educating consumers through propaganda and guidance to know where the product is.
Qilu Evening News reporter Zhu Junyi: After visiting the Fujian enterprises, I feel that the scale, technology and scientific research of Fujian enterprises are very strong, but the ordinary people basically do not know, very few consumers are directed at the Fujian brand.
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