Wenzhou Valve hides serious price war reputation vulnerable

In recent years, with the ever-increasing brand promotion in the “Hometown of Chinese Pump Valves” in Longhan and the “China Valve City” in Longwan, the reputation of Wenzhou’s two valve bases at home and abroad has been unprecedentedly improved. At the same time, Wenzhou's pump and valve companies continue to increase the intensity of technological transformation, resulting in the emergence of a large number of high-tech valve companies in Wenzhou. For example, the successful development of China’s current largest-caliber ball valve, the Global Valve Group’s research and development of second-level nuclear power valves, and the emergence of a number of high-tech valve products have increased the visibility of Wenzhou’s valve industry. In addition, in recent years, the individual scale of Wenzhou valve and valve companies has grown, and companies have frequently appeared in the tendering scenes of domestic major engineering projects, thus making Wenzhou valve products more and more recognized by the market. increase.

With the continuous increase in the content of science and technology and the popularity of the region, the export volume of pump and valve products has also experienced unprecedented growth. Especially in the past year, Wenzhou’s pump and valve companies have experienced a “blowout” phenomenon in their exports, and many companies’ export growth rate has reached over 100%. The growth rate of the export of the two large pump valve production bases is much higher than the overall sales growth of the industry. rate. The volume of exports of industrial products has greatly increased.

However, some European customers have reported that the quality of valve products in Wenzhou is not good. It has been learned that those products that are said to have quality problems by customers are the hands of individual companies in Wenzhou. In recent years, with the increasing popularity of the regional brand in the Wenzhou Pump & Valve Industry, foreign orders have also flown to Wenzhou companies. Many small businesses have played a "price war" in order to win international orders. However, after lowering the price of products to get orders from abroad, some small businesses often cut corners in order to reduce costs. The resulting failure of the finished product has affected the reputation of the Wenzhou valve and valve industry. The most frightening thing is that in the long run, the Wenzhou valve industry is also likely to encounter trade barriers in the international market.

The substantial increase in the sales volume of this industry has hidden a serious price war in the industry. With the continuous increase in the export volume of products, the export inspection of products has also caused many problems. Not only will it affect Wenzhou's reputation in the pump and valve industry, it will also attract foreign barriers.

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