Upstream Market Pressure Increases How Ceramic Sanitary Enterprises Get Out of Difficulties

This year's extraordinary real estate market explosion, coupled with the impact of the country's macroeconomic control policy and the continuous increase in raw materials and energy prices, continued increase in labor costs, environmental protection pressure is increasing, the profits of ceramic sanitary enterprises have been greatly reduced, and With regard to the pressure of real estate market regulation and control, many companies are worrying. What is the way out for the industry?

In fact, the lack of corporate confidence is exactly the same as a well-known story. The ship is not moving or moving, but is moving. China's strong economic development will inevitably support the health of the real estate industry (including commercial real estate). With normal development, the essence of all problems in the ceramics industry lies in itself. As long as the enterprises are full of confidence and do their own thing, the ceramics industry is full of promise.

Paying attention to professional production is only as good as Toyota. In fact, Toyota is just a complete factory. His various parts, such as a screw, are produced by a professional factory. Such a large Toyota production requires an astonishing number of screws. Specialization and economies of scale make the screws produced by this processing factory cheap and good.

Faced with the various pressures of the ceramic industry, it is necessary to achieve professionalization through division of labor. The privately-run factory that appears in the industry is actually a phenomenon of specialization. In fact, the current function of the ceramic factory is completed by many professional factories in the world. Only specialization can be done well. Only then can we spare time to face the diversified functional demands of consumers on products, and diversify the style and mood. Psychological needs. Once the processing of each link is completed by a professional factory, for example, to achieve the standardization of raw materials, external wall tiles, floor tiles, and interior wall tiles are further divided into several different quality requirements, which are provided by specialized raw material plants. Such specialization is bound to take The scale of the raw material plant will increase the quality of the final product and reduce costs.

After determining the professionalization of the target positioning and division of labor, the ceramic factory became a “assembly plant.” He could study the various needs of market segments like Nike and Toyota, and determine the company’s target market and positioning according to its own characteristics. Many people will say that this is just a theory, but facts speak louder than words. There are many successful cases around us. For example, the small enterprise “Black and White Ceramics” became an expert in mosaic swimming pools. He also proposed the national swimming pool standard. , The whole pool tile solution, because the company has become a brick house in a unique market, so in a short period of several years, the company quickly soared, the performance is impressive, he is the benefit of the minority market theory.

It is indeed the cause of Guangdong's success, but it has also become a hindrance to Guangdong's brilliance. The reality of policies and industries has caused companies to have less confidence in the ceramics industry. In fact, ceramics are not a declining industry. The experience of Spain and Italy shows that he is a sunrise industry, a high-tech traditional industry and a highly artistic cultural industry. As long as we change our thinking and go professionally and focus on the professional market, we can find a new development. Mode, re-create brilliant.

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Prefabricated House,Steel Structure Co., Ltd. , http://www.wfsteelstructure.com