Tile industry cleverly uses new media for creative marketing

In the traditional concept of marketing communication, mass marketing and segment marketing have always been the dominant ones. However, with the operation and promotion of digital media, new media has emerged quietly, and traditional tile companies can only use their jade to grow their strength in front of this mountain. Respond to the trend of new media to develop creative marketing communications.

Under the needs of creative marketing communications, tile companies should pay attention to the following points:

First, the characteristics of the target group include habits, preferences, and taboos. Marketing is human science. Researchers are the first ones because they are the people who pay the most. According to the customary research of the target group, tile companies understand the good habits and even bad habits of this group of people who will see practical ideas. It is helpful to think in accordance with their habitual patterns, follow them and make them more willing to accept them. Needless to say, of course, ceramic tile companies do their best for the disease. Of course, research on taboos is indispensable, or else you are still in the dark when you say something wrong.

Second, the performance strategies and methods of competing brands. Study how competitive brands are creative. Are these ideas satisfied with the target population? On the one hand, tile companies learn the advantages of each other, and they must also be good at finding out where their shortcomings lie and how they can do better. Not to mention hundreds of thousands, dozens or dozens of competing products' performance strategies and forms are always to be studied thoroughly. Otherwise, it is to say to himself.

Third, it is suitable for the tonality of the visual performance of the product. The above three points are the basic skills for doing creative work, but also hard work, otherwise the fancy ideas will be very thin and have no confidence. Facts have proved that there is no emboldened creativity is even more emboldened before the market. What kind of style does the product need? Tile companies may wish to start from different angles and choose the most suitable tones. This is the most crucial thing.

All in all, the intensified competition in the ceramic tile industry and the birth of new media have prompted tile companies to stride forward into the era of marketing**. In this era, creativity is the foundation of the ceramic tile companies, and only by integrating ideas with the brand philosophy can tile companies stand in the forest of increasingly expanding brands.