According to incomplete statistics, as of October 2010, there were more than 500 relevant media reports on the unqualified product quality of home furnishing enterprises, involving thousands of companies, including furniture, home textiles, kitchen utensils, baby supplies, home accessories, and decoration Materials, etc., the well-known enterprises in the "black list" of the home furnishing industry, in addition to the small brands that are not well-known, there are also many well-known domestic brands.
Divided by region, the amount of unqualified products in household production areas such as Guangdong and Sichuan accounts for about 40% of the total amount of unqualified products! The author makes an inventory of the "quality door" that is more typical of the home furnishing industry in 2010. Although the response is only the "tip of the iceberg", the wide range of products and the number of enterprises involved are dazzling and shocking!
The home furnishing enterprise responds to the crisis, "the odd move" cures the symptoms, but the curative effect is hard to see
As a voice of the media, the media has exposed many bad phenomena in the society and played a good supervisory role. For example, reports on the quality doors of home furnishing companies have exposed many unqualified products to the general public, mentioning protection
The role of consumers' rights and interests also reminds home furnishing companies to control the quality, and the media supervision effect appears. But it can be said that "there are policies on the top and countermeasures on the bottom"-the strategies adopted by many home furnishing companies are also emerging.
After the quality problems of the home furnishing products occur, some companies' countermeasures are to take out a part of the compensation blockade message to prevent the negative information from spreading too quickly and widely, and this measure mostly appears on well-known enterprises. There are often not many consumers who have suffered losses. Enterprises secretly subsidize consumers and promptly recycle quality-defective products in order to achieve the effect of "destruction."
Go straight to the media base and request to delete the message
After the media exposed the quality door companies, they will receive calls from some companies to try to prove that their products have no problems, and provide "no problem" proofs at the request of the media, but most companies then have no news, the main reason is true 3. The formal product certificate cannot be submitted, so this matter will be gone.
It is inevitable that problems will occur in the process of product quality supervision in production-oriented home furnishing enterprises or hypermarkets. This requires enterprises to strengthen quality control in the production and supervision process to minimize the possibility of quality problems or even eliminate them to zero.
Once problems arise, don't blindly avoid or try to cover up the truth. Problems to the smooth development of the enterprise, I believe that needs to be done is nothing more than the following parts, please refer to domestic industry well-known enterprises on the "black list."
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