When referring to Jiaxiang, everyone first thought of Zengzi's hometown, stone carving, and Lujin. Many citizens may not know that more than 70% of the ski gloves on the international market are from this county. Jiaxiang has become a famous Chinese glove city both at home and abroad.
The production of processing gloves, especially high-end ski gloves and outdoor cold gloves, has been in Jiaxiang for more than 30 years. Especially since 2010, Jiaxiang's glove industry has developed steadily at an average annual rate of 10% to 15%, and the glove industry has entered. Clustering, large-scale development stage. This is not unrelated to each glove entrepreneur's careful operation and every worker's one-off line. Small gloves “hold†big opportunities and fight to fight overseas markets.
Li Xianqing was Jiaxiang’s first batch of private glove entrepreneurs. In the 1990’s, when many of his peers exploited traditional offline customer resources to open up the market, Li Xianqing had begun to seek online customers through the Internet. In 1999, it attracted merchants from Spain, Japan, etc., and later established Tianjiu Industry & Trade Co., Ltd. In 2005, it became the first enterprise in Jining area to enter the Alibaba B2B platform.
In 2005, Tian Jiu Industry & Trade Co., Ltd. received an order of US$200,000 on Alibaba. At that time, it could be said that it was the largest order since the establishment of the factory. It took three months from glove processing to customer pick-up to reach the goods on time. They truly realize the power of the Internet. Traditional trade fairs have strong limitations, attracting only so many customers and facing more competitors. With the help of the B2B platform, marketing is done every day of the year and new customers come in at all times. At present, there are 8 full-time e-commerce employees at Tianjiu Industry and Trade Co., Ltd., and there are specialized platform operators, developers and follow-up personnel. They can further expand overseas markets through the Internet. As customers gradually increase, they will be screened on the Internet and customers will be screened. The selection and product selection are more focused on mid-to-high end products with high added value. The annual export value is about 3 million US dollars.
If it is said that the development of various gloves enterprises is only a single "fist" in the capture of overseas markets, then the construction of the glove industry park will allow these enterprises to become "combination punches." In 2012, Jiaxiang began planning and construction of a 500-mu glove industrial park. The park has established three functional areas: a standardized scientific research incubation area, a production area, and a living area. It provides research and incubation, production and processing, display transactions and supporting assistance for the glove industry. , living and living services have become a nationally-designed glove industry park. At the end of 2013, the completion of the production area put the industry on the track of rapid development of clustering and standardization. Driven by industrial clusters, it takes only 30 to 45 days to produce a batch of high-end ski gloves.
Jiaxiang's glove technology has also become more and more mature. More than 40 companies have established a technology research and development center, which has creative design, sample production, digital punching, automatic cutting, and export testing capabilities. More than 60 patents have been designed. In 2007, the Jiaxiang glove industry initiated and led the formulation of local industry standards in Shandong Province; in 2015, the national standards were introduced on the basis of local standards, which were promulgated in 2016 and implemented in 2017.
The structure of the ski gloves is complicated, the production process is cumbersome and the degree of automation is low, requiring a lot of manual operations. As a typical labor-intensive industry, the ski glove industry will continue to face the risk of rising labor costs for a long period of time in the future.
At present, the overall technological innovation capability of Jiaxiang's glove industry is still relatively weak. Most of the enterprises are OEM, sample processing, and the processing of imported materials are relatively large. The investment in product R&D and technology transformation is relatively small, the professional and technical personnel are scarce, and the overall technology of the industry. The level of innovation is not high, the ability of management innovation is insufficient, the number of independent brands is small and the market awareness is low. Experts believe that: "In the future, Jiaxiang Glove Industry must complete the transformation of its role. We must turn from a foreign product processing base to a brand and a product exporter, and foreign customers become our sales subsidiaries."
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